Agenda


Online Advertising in Canada:

Workshop on Business, Consumer and Regulatory Issues

 Tuesday, October 1, 2013

Ottawa, Ontario, Canada

AGENDA (PDF)

8:30 am – 9:00 am  

Registration

9:00 am –9:30 am  

Opening Remarks

- John Pecman, Commissioner of Competition, Competition Bureau of Canada

- David Fewer, Director, Samuelson-Glushko Canadian Internet Policy and Public Interest Clinic (CIPPIC)

- Lisa Campbell, Deputy Commissioner of Competition, Fair Business Practices Branch, Competition Bureau of Canada

9:30 am – 10:45 am

PANEL 1 – International Perspective

This first panel will set the landscape as we delve into past enforcement matters, emerging consumer risks and current enforcement priorities in the area of digital commerce. Panellists will bring forth both the domestic and international perspectives as we welcome speakers from Canada, the United States, Australia and the United Kingdom.

Moderator:  Larry Bryenton, Major Case Director and Strategic Policy Advisor, Fair Business Practices Branch, Competition Bureau of Canada

Panel Members:

- Joe-Anne Riddiford, Assistant Director, International, Australian Competition and Consumer Commission (Australia)

- David Perry, Consumer Lawyer, Office of Fair Trading (United Kingdom)

- Michael Ostheimer, Attorney, Advertising Practices, Federal Trade Commission (United States)

10:45 am – 11:15 am

Health Break

11:15 am – 12:00 pm

Keynote Address

Asif Khan, Founder and President, Location Based Marketing

12:00 pm – 1:30 pm

Lunch Break

1:30 pm – 2:45 pm

PANEL 2 – Disclosure Issues in the Digital Economy

This panel will discuss specific disclosure issues in the digital economy, in particular small print and terms and condition clauses, in an attempt to identify current and future areas of consumer risk while participating in the digital economy.

Moderator:  Brendan Ross, Major Case Director and Strategic Policy Advisor, Fair Business Practices Branch, Competition Bureau of Canada

Panel Members:

- John Lawford, Executive Director, PublicInterestAdvocacyCenter

- David Elder, Special Digital Privacy Counsel, Canadian Marketing Association

- Michael Jenkin, Director General, Office of Consumer Affairs, Industry Canada

2:45 pm – 3:15 pm

Health Break

3:15 pm – 4:30 pm

PANEL 3 – Advertising Innovations – Opportunities and Issues

This panel aims to explore emerging business models in the area of e-commerce. Panellists will discuss upcoming technologies and innovative ideas offering cutting edge information on evolving mobile advertising/marketing techniques and potential challenges that may be forthcoming for regulators.

Moderator:  Tony Chapman, Founder, Capital C

Panel Members:

- Sep Seyedi, CEO Co-founder, Plastic Mobile

- Chris Williams, President, Interactive Advertising Bureau of Canada

4:30 pm – 4:45 pm

 

Closing Remarks

- David Fewer, Director, Samuelson-Glushko Canadian Internet Policy and Public Interest Clinic (CIPPIC)

- Lisa Campbell, Deputy Commissioner of Competition, Fair Business Practices Branch, Competition Bureau of Canada