Speakers


OPENING REMARKS

Commissioner of Competition
Competition Bureau of Canada

JOHN PECMAN

John Pecman was appointed Commissioner of Competition on June 12, 2013 for a five-year term. Mr. Pecman is an economist with an M.A. from McMaster University who has worked at the Competition Bureau as an investigator, manager and executive for more than 29 years.

Prior to his appointment as Commissioner, Mr. Pecman held the position of Interim Commissioner from September 2012 to June 2013. As Interim Commissioner, Mr. Pecman provided stewardship for the Bureau’s continued investigation and litigation of significant merger cases, deceptive marketing practices and other important criminal and civil matters.

Mr. Pecman is also responsible for reinvigorating the Bureau’s role in conducting strategic regulatory interventions, including a recent submission to the Canadian Radio-television Telecommunications Commission on its proposed Wireless Code of Conduct. He introduced an Action Plan on Transparency that aims to promote the development of a more cost-effective, efficient and responsive agency, all the while providing Canadians with more opportunities to learn about its work.

Mr. Pecman is currently a member of the Bureau of the Organisation for Economic Co-operation and Development Competition Committee and the Steering Group of the International Competition Network.

Before he became Interim Commissioner, Mr. Pecman held the position of Senior Deputy Commissioner of the Criminal Matters Branch, where he directed significant criminal investigations.

In addition, Mr. Pecman’s enforcement experience includes a number of years as the lead Bureau officer in the highly contested Superior Propane merger.

Director
Samuelson-Glushko Canadian Internet Policy & Public Interest Clinic (CIPPIC)

DAVID FEWER

David Fewer is the Director of CIPPIC. David is an intellectual property and technology lawyer, and brings a decade of practice experience to CIPPIC’s advocacy on intellectual property and technology files. Prior to joining CIPPIC, Mr. Fewer practised intellectual property and technology law with national firms in British Columbia and Ontario, and clerked with the Federal Court of Canada. He completed an LL.M. at the University of Toronto, where he wrote on intellectual property policy and the application of the Charter to copyright law. He has taught and written extensively on intellectual property and technology law issues, and is a frequent commentator in the media on such issues.

Deputy Commissioner of Competition
Fair Business Practices Branch
Competition Bureau of Canada

LISA CAMPBELL

Ms. Campbell has worked in both the private and public sectors and has significant experience as a senior executive working with industry and public sector representatives on complex policy and legal matters. She has held successive senior management positions within the Government of Canada, and most recently was Senior Counsel with the Office of the Privacy Commissioner of Canada, where she led the branch responsible for litigation services and legal advice, policy development and parliamentary affairs. Among other things, Ms. Campbell has been involved in transnational matters, including investigations into the data handling practices of global corporations, and the regulatory implications of emerging online business models.

As a litigator in private practice, Ms. Campbell worked in the areas of criminal, competition and constitutional law. She has represented clients charged with a variety of economic fraud allegations, including price-fixing under the Competition Act.

PANEL 1:  INTERNATIONAL PERSPECTIVE

Assistant Director, International Unit
Australian Competition and Consumer Commission

JOE-ANNE RIDDIFORD

Ms. Riddiford is the Assistant Director of the Australian Competition and Consumer Commission’s (ACCC) International Unit, a position she has held since February 2011. She is responsible for managing the ACCC’s consumer protection international activities, including participation in international forums such as the International Consumer Protection Enforcement Network (ICPEN). Her role also includes contributing to capacity building programs with the ACCC’s counterpart agencies; and facilitating information exchange and enforcement assistance on international competition and consumer protection matters.

Joe-Anne has worked with the Australian Public Service for over thirty years, the last twelve years with the ACCC. Since joining the ACCC she has worked in a number of areas in the ACCC’s Enforcement and Compliance Division, including; enforcement, research and analysis, markets liaison, policy and law reform, information and intelligence, and emerging issues.

Joe-Anne has qualifications in education, and business.

Consumer Lawyer
Office of Fair Trading

DAVID PERRY

David has been with the OFT since April 2012 and has advised on a number of enforcement cases, as well as consumer protection reviews and calls for information. David worked on the OFT’s recent call for information on online personalised pricing and the ongoing investigation into children’s online games. He is also a member of the OFT’s e-commerce cross-office group. Prior to joining the OFT David worked as a lawyer for two local authorities doing a mixture of civil and criminal litigation, general advisory and licensing work.

Attorney
Division of Advertising Practices
Federal Trade Commission

MICHAEL OSTHEIMER

Michael Ostheimer is a veteran consumer protection attorney with over twenty years of experience investigating and prosecuting false advertising for the Federal Trade Commission. He played lead roles in revising the .Com Disclosures guidance document and the Endorsement Guides, and he helped develop the agency’s initial Green Guides on environmental marketing claims. He has brought numerous cases involving weight loss, dietary supplement, high-tech and online products and tobacco advertising. Mr. Ostheimer recently spent four years as a Counsel to the Director of the Bureau of Consumer Protection, providing advice on a wide range of consumer protection matters.

KEYNOTE ADDRESS

Founder and President
Location Based Marketing Association

ASIF KHAN

Asif, a proud Canadian, is a veteran tech start-up, business-development and marketing entrepreneur with nearly 15 years experience. He is currently focused on working as a consultant, speaker and venture capitalist to the location-based marketing services community.  In support of this, Asif recently formed the Location Based Marketing Association – an international group dedicated to research and education in the space.

Prior to launching The LBMA, Asif has worked with companies as diverse as Limited Brands, IBM, Baxter Pharmaceuticals, Molson-Coors, Communispace, BestBuy, American Airlines, Cineplex Entertainment, ING Bank and Sears. You can catch Asif’s weekly video podcast – This Week In Location-Based Marketing every Monday.

An avid technology evangelist, Asif also holds degrees in economics and management sciences from the University of Waterloo, blogs at www.betakit.com and www.streetfightmag.com and can be found on Twitter @AsifRKhan

PANEL 2:  DISCLOSURE ISSUES IN THE ONLINE ECONOMY

Executive Director/General Counsel
Public Interest Advocacy Centre

JOHN LAWFORD

John Lawford is Executive Director and General Counsel of the Public Interest Advocacy Centre (PIAC) in Ottawa. John has been with PIAC since July 2003 and Executive Director and General Counsel since September 2012. Prior to coming to PIAC, John was a lawyer at a large national law firm doing medical-legal research. John has also been Research Director at a major Ottawa law firm. John was Special Projects Director and Webmaster for QUICKLAW Inc. from 1992 to 1999. He has an undergraduate degree in English and a Law degree from Queen’s University (1990).

John is active in the areas of telecommunications, privacy and financial services from a consumer perspective.

Special Digital Privacy Counsel
Canadian Marketing Association

DAVID B. ELDER

David Elder practices communications, competition and privacy law with Stikeman Elliott LLP, where he is the Chair of the Communications group and a member of the Competition and Foreign Investment, Privacy & Data Protection, Government Relations, Regulatory and Public Policy practice groups.  He serves as the firm’s Chief Privacy Officer, and has also been retained as Special Digital Privacy Counsel to the Canadian Marketing Association.  He provides compliance advice to a wide range of Canadian and international businesses conducting both “bricks and mortar” and online activities, and has also been an active participant in legislative and policy developments respecting privacy, lawful access/intercept and spam.

He has over 20 years’ experience gained in private practice, government and corporate settings.  David was formerly Vice President, Regulatory Law with BellCanada, where he also served as Chief Privacy Officer.  He has also served as Legal Counsel to the CRTC, the Canadian communications regulator.

David is the Chair of the National Entertainment, Media & Communications Law Section of the Canadian Bar Association. He is also an active member of the Information Technology Association of Canada and the International Committee of the Antitrust Law Section of the ABA.  David is involved in a number of community and charitable endeavors, including the March of Dimes, Plan Canada and the Run for the Cure.  He is a board member of the Sir Ernest MacMillan Memorial Foundation.

Director General
Office of Consumer Affairs
Industry Canada

MICHAEL JENKIN

OCA’s mandate is to promote the interests and protection of Canadian consumers as laid out in the Department of Industry Act. The Office provides policy advice on consumer issues, support for consumer NGO research, assists with harmonization of provincial consumer legislation and information and develops consumer information products. Michael Jenkin assumed the duties of Director General, Office of Consumer Affairs, in January 1999. He is also currently the Chair of the OECD Committee on Consumer Policy.

Dr. Jenkin  has held a number of senior positions in the industry department including: Director General of Strategic Planning and Corporate Development in the Operations Sector; Director General, Strategic Policy and Consultations; and Director of Economic Development Policy in the Industry and Science Policy Sector. He has worked for a number of other federal departments and agencies including the Ministry of State for Economic and Regional Development and the Federal-Provincial Relations Office and has served as a Science Adviser with the Science Council of Canada.

Dr. Jenkin obtained his Bachelor’s degree (Honours) from TrentUniversity in 1972. He also pursued graduate studies at the University of Manchester (UK) on a Commonwealth scholarship where he received an MA (Economics), and PhD in government. He has written a number of articles and books on federal-provincial relations and on industrial policy.

PANEL 3:  ADVERTISING INNOVATIONS – OPPORTUNITIES AND ISSUES

CEO / Founder
Capital C

TONY CHAPMAN

Tony Chapman is the CEO of Advertising Agency Capital C, Judge on Food Network’s Recipe to Riches, Host of City TV’s Nissan’s Innovation Challenge, and frequent contributor to the mainstream press.

Tony is a frequent contributor to the mainstream press and one of the youngest individuals to be inducted into the Marketing Hall of Legends, a testament to his cumulative contributions to the industry throughout the past three decades. He has founded two internationally renowned communications agencies that have garnered a steady stream of award winning campaigns including, in 2007, recognition as Marketing’s Agency of the Year. A true visionary and serial entrepreneur he is also the Founding Partner of Fresh Intelligence which is revolutionizing intelligence gathering for corporations around the world, and Propeller Media which is creating branded content for prime time television networks and their digital ecosystems.

CEO / Co-Founder
Plastic Mobile

SEP SEYEDI

Sep Seyedi co-founded Plastic in 2007 after recognizing a growing divide between the mobile space and quality creative work. Sep set out to fix the mobile industry. His plan? Simple. He would transform the mobile space from something primitive and ill-used to an industry of change, superlative user experiences and ingeniously constructed solutions.  Like we said, simple.

As an engineer, Sep loves problem solving, building things and ultimately creating sound, fluid experiences. As the CEO of Plastic Mobile, Sep Seyedi thrives in his role. He is a collaborator at heart and welcomes all ideas, dismissing none. This approach allows him to lead through the carefully crafted mobile initiatives that have attracted such high-profile clients such as Rogers, Pizza Pizza, AIR MILES, ING DIRECT, Rogers Media and Axe, among others. Long before launching Plastic Mobile, Sep began cultivating a mild obsession for the mobile space. He led the technology department at Critical Mass, where he started a practice to try and bring forward mobile initiatives for NASA, Citibank, Mitsubishi and Michelin. Sep’s diversified portfolio, smart approach, passion and perseverance have made Plastic a competitive agency that prides itself in being the best at creating meaningful user experiences.

President
Interactive Advertising Bureau of Canada

CHRIS WILLIAMS

Chris Williams, President of IAB Canada, is a pioneer of the digital industry. Formerly the Managing Director of Media Contacts Canada, Chris is one of the few digital professionals with a history of expertise in all areas of communication agencies.Throughout the last 20+ years, he has managed production, creative development, account service and media – and is passionate about the intersection of technology and communications.

Mr. Williams is also dedicated to the growth and development of our future digital marketers, and has taught courses at community colleges and lectured at Canadian Universities. He holds a BA in Psychology from Carlton University, and an Illustration Certificate from SheridanCollege.

Additionally, he has received distinguished awards such as Canadian Marketing Association Awards, Media Innovation Awards, and John Caples Awards.